Roman Novak posted an interesting article one DZone about
advertisement optimization for thousands of billboards. It's an interesting
use case of
Drools Planner that has been in production for over a year.
To
increase revenue, it maximizes matching the requirements of the
advertisers, such as target audience, media size, campaign frequency,
...
Read it here:
Drools Planner in Billboard Planning for Out-of-Home Advertising

Advertisement optimization for billboards
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