Wednesday, August 29, 2012

Advertisement optimization for billboards

Roman Novak posted an interesting article one DZone about advertisement optimization for thousands of billboards. It's an interesting use case of Drools Planner that has been in production for over a year.

To increase revenue, it maximizes matching the requirements of the advertisers, such as target audience, media size, campaign frequency, ...

Read it here: Drools Planner in Billboard Planning for Out-of-Home Advertising